"Things to do" local landing pages
"Things to do" pages are local area guides you publish on your website- for example "Things to do in Austin, TX".
What it is
"Things to do" pages are local area guides you publish on your website- for example "Things to do in Austin, TX".
They exist for local SEO. A service business that serves several towns can publish a genuinely useful guide for each one, which brings in local search traffic and gives its city pages something worth linking to.
Where to find it
Sidebar > Things to do
What a page contains
Page level
City and state
Hero image Hero description Meta title and meta description
- Page title- e.g. "Things to do in Austin, TX"
- URL slug- e.g. things-to-do-in-austin-tx
- City page link- Links the city name to your own service page for that city, which is what turns the guide into an SEO asset rather than just a nice page
- Search indexing- Can be marked no-index if you do not want it listed
Attractions
Each page lists attractions, in an order you control. Each attraction has:
Address Description
- Title- e.g. "Barton Springs Municipal Pool"
- Google Map- An embedded map and a link to it
Publishing
Pages are drafts until you publish them, and they are delivered to your website the same way your blog posts are. If you use the Content API, they are available through it as well- content api and sdk.
Common questions
What are "Things to do" pages for?
Local SEO. They are area guides for the towns you serve, which attract local search traffic and support your city service pages.
Do I have to write them myself?
NexoFlow can help generate them, and you can edit everything- the hero, the descriptions and each attraction.
Should I make one for every town I serve?
Focus on the towns that actually matter to the business. A handful of good, genuinely useful guides beats fifty thin ones, and thin near-duplicate pages can work against you.
How do these help my service pages?
The city name in the hero links to your own city service page, so the guide passes relevance and traffic to the page that actually sells the service.
Where do they appear on my site?
They publish to your website the same way blog posts do.
Can I stop one appearing in Google?
Yes, mark it as no-index.